LED TV panel prices fell

According to the latest panel quotations survey conducted by market research institutions, TV TV panel prices continued to fall in the second half of this year in August, including the original relatively price-competitive LED (light-emitting diode) backlight TV panel, and there has been a sharp decline in prices. Among them, the latest offer of 40-42 inch LED-backlit TV panels came to 415-455 US dollars, fell 15-20 US dollars in one breath, a decrease of about 3%-4%, according to different specifications in the third quarter, a cumulative drop of 20-45 US dollars The price drop ranged from approximately 4% to 9%. Major TV brand manufacturers entered the peak season of price cuts. In order to effectively stimulate end consumer demand, panel makers also launched strategic pricing to support customers.

It pointed out that the price of LCD TV panels continued to fall in August this year, and many strategic price negotiations were even more under discussion. In order to clear inventory, many TV brand manufacturers downgraded the prices of system-wide products in major markets. The market expects that if inventory goes well, TV manufacturers should start to cover up inventory in the second half of the third quarter to get rid of the traditional off-season, in order to respond to the year-end traditional sales season.

In order to be able to significantly reduce prices in the promotional season to promote terminal demand, TV brand manufacturers and OEM system OEMs continue to demand panel makers more favorable panel prices. Among them, the price of LED-backlit LCD TVs is sensitive. This part of the promotion will increase the pressure on the gross profit margin of TV brand manufacturers. Therefore, the price support from panel makers in LED-backlit TV panels will be the key to whether TV brand manufacturers can drive more sales of LED-backlit LCD TVs in the end consumer market.

According to the survey, in the second half of August this year, the 26-inch TV panel quoted 120-128 US dollars, down 5 US dollars, a decline of 3% -4%. 32-inch price of 177-182 US dollars, down 6 US dollars, a drop of more than 3%. 37-inch quote 217 -231 US dollars, down 3 US dollars, a decrease of about 1%. 40-42 inch Full HD TV panels offer 278-305 US dollars, down 10 US dollars, a decrease of about 3%, but due to the beginning of August has just dropped 10-13 US dollars, cumulative Since the third quarter, the cumulative 40-42-inch TV panel offer has fallen by around US$30, a drop of about 10%.

As for the 40-42-inch LED-backlit TV panel, the latest offer is about 415-455 US dollars, even more dropped 15-20 US dollars, a drop of about 3% -4%, according to specifications in the third quarter, a cumulative decline of 20-45 US dollars Not ranging, the decline is about 4%-9%. The price of the 46-inch Full HD TV panel is about 385-400 US dollars, down 7-10 US dollars, a decrease of 1%-2%.